Mapping add_to_cart on Thai marketplace apps
Wishlists, buy-now, and shop-in-shop bags all pretend to be one event. They are not. A naming pattern that survives 11.11.
Notes
Writing from the critique room.
Short essays on instrumentation problems we see on Thai storefronts. They are not vendor tutorials. If a note disagrees with your SDK’s default names, that is intentional.
Session replay is not a substitute for an event stream
Replay shows hesitation. It cannot carry a parameter contract or survive a finance review of purchase counts.
Attribution windows that survive 11.11
Seven-day click models look tidy in March and dishonest in November. How to brief marketing without rewriting history.
SDK payload size and checkout latency
What happens to begin_checkout when the analytics batch is still flushing on a mid-range Android radio.